From January 5th to January 7th, I got the chance to travel to Las Vegas, NV to look around new trends and the technology developed across the two long years of the COVID-19 pandemic.
Compared to the previous (pre-COVID-19) session I visited in 2020, this had fewer attendees, 40,000 compared to 170,000 in 2020 and around 2,300 exhibitors compared to 4,500 in 2020.
These numbers tell a long story about the shift that happened in the exhibition industry and how companies are approaching large events such as CES during a pandemic time.
Notwithstanding the spread of the Omicron variant across December 2021 and January 2022, I made it to the show, and I was amazed to see new trends emerging and a lot of opportunities for designers, scientists, and innovators for the future.
I surprisingly experienced a fil rouge across most of the products at C which is accessibility. Almost all companies are betting on creating new customer experiences that are inclusive and accessible for people with different gender, abilities, age, and culture.
From in-vehicle experiences to VR and AR experiences, technologies for the smart home, products for health and wellbeing, there has been a big shift from making products and services that are just nice and useful, to technologies that delight and empower people of all abilities.
The CES 2022 trends
The big trends I could spot at CES 2022 are about data, digital and virtual twins, smart homes, health, fitness, and wellness, and robotics and autonomous systems.
Across the tech industry, there is a strong focus on data collected from spaces, activities, and humans.
Data influence how healthcare is delivered, how personal systems respond to human stimuli, and how the real, digital, and virtual twins impact the lives of millions of people.
According to a talk from Deloitte, five big trends are going to contribute to ESG:
Data, their availability, and storage: 200% growth expected in the global healthcare data interoperability market between 2020 and 2028.
Equitable access to care: 134B $ annual health disparity cost to be saved across $93B in excess medical costs and $42B in lost productivity.
Empowered consumer: expected 300% increase in the US healthcare personal data stewardships practices between 2019 and 2023.
Consumer behavior change: 83% of consumers say they are likely to continue using telemedicine even after the pandemic is over.
Science breakthrough: 42B$ expected regenerative medicine market size by 2031 enabling growth and repair of damaged cells organs and tissues.
“You can only manage what you can measure”
Digital and virtual twins
The frontier of new social interactions appears to be in the digital world. Either for work, socialization, or leisure the Metaverse, or digital environment is something that is tremendously growing fast.
Companies such as Dassault Systemes have been working in the life science space and took real-world data to create models that are scientifically reviewed and project different real-world scenarios and see the response according to different context information. For example, they can create a virtual twin of the Covid spike protein and create a 3d model of the protein and simulate how’s it going to work to increase human body protection from the virus.
Canon reimagined stereoscopic recording for a real immersive experience with a new dual fisheye lens to capture 3D stereoscopic 180° VR footage with a single lens. They also created a prototype of a VR experience, called Kokomo experience which is a brand-new innovation in the field of VR for Canon. Kokomo gives people a new way to be together, catch up, and explore new places.
The Kokomo app combines the immersive 3D experiences of virtual reality, with the ease and excitement of video calling.
TCL presented its new Binocular full-color microLED holographic optical waveguide AR glasses. They are a prototype planned to be released in 2023, but this early stage product shows the emergent interest from companies to take part in the journey of empowering users with new AR and VR technologies.
The smart home is now understood as a smart living concept: people want to get the service and a pleasurable experience, not the problems of connecting with devices and be constantly monitored. Smart home technologies are becoming the tool to collect personal data and are bridging the gap between pure MedTech and quantified-self tech.
Among these technologies sleep monitoring systems, hand and finger technologies that are continuously informing users about their personal health, and devices for measuring Ph, calcium, magnesium, and other levels of proteins, can help individuals to increase their level of hydration, sleep, and health within their home.
The biggest trend is to have a home that behaves like a person. We need to get the data so that AI can learn how to make life safer and healthier, exactly when the body gets a virus it responds with antibodies. The home should do exactly the same according to external and internal stimuli.
Hisense created a seamlessly smart home environment that covers different aspects of persons living experience. The mobile app Connect Live Hisense offers a platform with different interfaces, connected with Alexa or Google home, for people to take control of different home appliances.