Inclusive Graphical User Interface
Older people strongly want to be included as technology users, however they can easily get discouraged when interacting with a non-familiar Graphical User Interface (GUI) of certain smartphones.
There are some solutions on the market, specifically designed for small user groups, but the stigmatization for not being able to adopt a popular, wide spread device, makes older adults feel excluded and discriminated technology users.
"We need to make things not just easy, but simple".
Simple GUI is a mock-up of an accessible and flexible Graphical User Interface to facilitate peoples' first interaction with Android or Apple smartphones.
Under settings, a simple toggle switches the GUI from ‘original’ to ‘simplified’ mode where selected apps and features - on the basis of customer research - are embedded in one screen page with larger icons and text size.